fix(bundler/wix): use product name to generate `UpgradeCode` for MSI (#10967)
The upgrade code generation was changed due to an accidental regression in #9375. Previously `UpgradeCode` was calculated using the main binary name which was `<product_name>.exe`, but #9375 changed the default main binary name to `<cargo-crate-name>.exe` and thus a different UpgradeCode was generetad.
This PR reverts this change to use product name for `UpgradeCode` generation.